Here’s the full quote, taken from the Meta blog post breaking down the blue pretzel: You see, the Meta logo “was designed to “live in motion and 3D” and will more than likely play a much bigger role as AR and VR technologies begin to infiltrate the entertainment and lifestyle sectors in the coming years. The logo is rather simplistic< in a static sense, which is by design. The name Meta was chosen because “it can mean ‘beyond.’ This next chapter is a future made by all of us that will take us beyond what digital connection makes possible today – beyond the constraints of screens, the limits of distance and even physics.” It also borders on slightly pretentious, then again, it is Facebook we’re talking about here… Name-wise, Meta works in that it’s short, easy to remember (as most four letter words are), and it’s abstract enough to get people guessing. How many people interact with the metaverse remains to be seen, but we at least have an updated logo and messaging to dissect! The Name Meta AR and VR will play a big part in this technology, allowing users to integrate in ways we’ve only seen in concepts, or video games, or movies.īasically, you can “socialise, work, learn, play, shop and create” across various apps, all under the Meta umbrella. It’s anything and everything you could think of, based on what was shown at the event. “The defining quality of the metaverse will be a feeling of presence” That, and the tarnished reputation of the Facebook platform in recent years (probably). We’ve gone to the effort of listing them all out for reference:įacebook CEO, Mark Zuckerberg announced this change at the latest annual Facebook connect event, citing the ‘metaverse’ as the reason why they decided on a full rebrand. The new logo can now be found across all apps owned by Meta. The company went ‘Meta’ (literally speaking) changing its name and updating the company logo to the letter M that doubles up as a blue infinity-like symbol. We’ll let you decide, but for now let’s jump into the metaverse and explore this rebrand in full!Ĭredit to Meta The Facebook Rebrand: Why Zuck Why?įacebook, the social network known for a quality movie from director David Fincher, and debates on how information is shared in the digital age, officially rebranded last November – or at least the parent company did. Meta will more than likely be the McDonalds of this new frontier – the name that most people reference whenever the words virtual and reality are said out loud. The change to Meta has already made things a lot less confusing. The “from Facebook” tag seen at the bottom of apps like WhatsApp weren’t really cutting it. We’re of course referring to the Facebook rebrand to Meta, a change that has seemingly spawned more memes than anything else, some more offensive than others.įacebook has been Facebook since 2004, and was more than due an update when you consider how many companies they’ve absorbed over the years. Metaverse is an evolution of social connections.Black Mirror? Or the real world catching up to Charlie Brooker’s polarising – and at times, bleak – series? Augmented reality glasses and other devices will also be used. It is a world of endless and deeply connected virtual communities where people can meet, work and play with each other with help of virtual reality headsets. In simple words, the metaverse is a “virtual environment” that a user can go inside of, rather than just looking at it, via a screen. ![]() It indicates embracing futuristic ideas in the social networking space. The term ‘metaverse’ has become the tech industry’s latest buzzword. “I’ve been thinking a lot about our identity with this new chapter”, Mark said during the virtual event on Thursday, “Over time, I hope we’re seen as a metaverse company.” Mark described it as ‘the next chapter of social connection.’ The tweet announcing the new name said, ‘Meta is helping build the metaverse, a place where we’ll play and connect in 3D.’ What struck many about the company’s rebranding is that it wasn’t marketed as a new beginning. ![]() ![]() However, the company, Facebook Inc, will be renamed as Meta.įacebook Inc is the parent company of platforms like Instagram and WhatsApp. SEE: What made Logan Paul snap and slap the heckler outside of the LA club? Mark Zuckerberg unveils new company name and visionĪccording to the Facebook CEO, the brand will retain the name of a popular social media site Facebook.
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